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Dear Trouble,

Posted on 03 March 2018

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, space teddy

Welcome to the first proper collaboration project for the SUPERSWEET x moumi x Maneemejai series. "Dear Troouble," features our favourite actress Supanaree who's been a dear friend of ours and the idea of doing a project with her had been floating around for almost a year. 

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, space teddySpace Teddy (also comes in different prints)

This collaboration is one that unites people who share the same creative vision but each one brings a little something of their own to the table, resulting in an editorial that has a story-line throughour - something dare we say, a little cinematic.

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, never wake up berry, bow cami, melinda skirt, tulle

Never-Wake-Up Berry Bow Cami in White and Never-Wake-Up Berry Melinda Skirt in White

Maneemejai is also another key part of this. A talented young breed of photographers in Thailand we have had the privilege of working together on many occasions. She understands the aesthetic of the brand and knows how to balance beauty and accessibility. So when it comes to letting go of creative control, we totally trust that she could do a great job.

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, never wake up berry, bow cami, melinda skirt, tulle, boo boo, flounce busiter, veiled mini, denim skirt

Left: Never-Wake-Up Berry Bow Cami in White and Never-Wake-Up Berry Melinda Skirt in White; Right: Boo-Boo Flounce Bustier (also available in different prints) and Veiled Mini

For this Shopping Editorial, Maneemejai took us to the seductive Chinatown of Bangkok. Shot in the rain, from dusk till night time - we are taken through a journey that is mysterious and well as nostalfic. For us, it is a foreign concept as it is yet a territory unpaved.

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, kikiwall, sleeveless shirt, denim shorts, shake shorts, sexy

Kiki Wall Sleeveless (also available in different prints) and Myogi Floral Shake Shorts (also available in different prints)

For this shoot, we've mostly selected pieces we haven't yet featured in any editorials or lookbooks and let them style these clothes the way they would wear in real life. Some a little rishque, but they are all wearable and you will see that the clothes do speak for themselves - no need for extra accessories. For all five outfits, Supanaree wears them with her own plain white converse and she was good to go!

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, kikiwall, sleeveless shirt, denim shorts, shake shorts, sexy, boo boo flounce bustier, denim skirt, mini skirt, short, veiled mini

Left: Kiki Wall Sleeveless (also available in different prints) and Myogi Floral Shake Shorts (also available in different prints); Right: Boo-Boo Flounce Bustier (also available in different prints) and Veiled Mini

Don't forget to check out the mini fashion videos we've spun off this shoot on SUPERSWEET x moumi's website: http://supersweetxmoumi.com/shopping-editorial-videos-dear-trouble/ All clips were filmed by Maneemejai and edited by us, using soundtracks from our favourite bands: Fan, Let's Eat Grandma, Exitmusic, and Correatown whose song "Dear Trouble" inspired the title of this very fashion set - thank you!

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, never wake up berry, bow cami, melinda skirt, tulle

Never-Wake-Up Berry Bow Cami in White and Never-Wake-Up Berry Melinda Skirt in White

 

 
supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, boo boo, flounce busiter, veiled mini, denim skirt, space teddy, sexy, lingerie
Left: Boo-Boo Flounce Bustier (also available in different prints) and Veiled Mini; Right: Space Teddy (also comes in different prints)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, frou frou, never wake up berry, onesie, jumpsuit, boiler suit

Never-Wake-Up Berry Onesie (also available in different fabrics)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, frou frou, never wake up berry, onesie, jumpsuit, boiler suit

 Never-Wake-Up Berry Onesie (also available in different fabrics)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, kikiwall, sleeveless shirt, denim shorts, shake shorts, sexy

Kiki Wall Sleeveless (also available in different prints) and Myogi Floral Shake Shorts (also available in different prints)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, space teddy, sexy, lingerie, sensual

 Space Teddy (also comes in different prints)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, frou frou, never wake up berry, onesie, jumpsuit, boiler suit

Never-Wake-Up Berry Onesie (also available in different fabrics)

  

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, frou frou, never wake up berry, onesie, jumpsuit, boiler suit

Never-Wake-Up Berry Onesie (also available in different fabrics)

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, boo boo, flounce busiter, veiled mini, denim skirt

Boo-Boo Flounce Bustier (also available in different prints) and Veiled Mini

 

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, space teddy

 

 

Concept & Photography: Maneemejai
Model: Supanaree Sutavijitvong

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