'THE HOUSE ON FAIRCLOUGH' is a fashion installation loosely inspired by SUPERSWEET x moumi Director Choltida Pekanan's true story in the early 2000s to reflect the brand's aesthetics conveyed through her love of music and the carefree lifestyle. Along with Choltida was her friend Krittiya, together they shared a flat in East London (Fairclough Street, to be exact), and went on a soul searching journey by way of countless concerts and summer festivals while finishing up their studies in Fashion Design and Fashion Photography respectively. Not realising at the time of planning this project, but the set-up in almost every aspect resembles the flat and all the memories they both cherish as their "best days".
Photography: Maneemejai, Choltida Pekanan, Nattamon Chokejindachai, Nattasasi Jayankura Na Ayudhaya, Setthawut Seangphokea, Orawan Korsereekul, Ramita Saneeh
Styling: Choltida Pekanan
Models: Nattamon Chokejindachai, Nattasasi Jayankura Na Ayudhaya
Scrapbook: Narunun Ruangsanam
Assistants: Setthawut seangphokea, Orawan Korsereekul, Ramita Saneeh, Nitha chokdeeana, Konthan Chuton