In this latest shopping editorial, we explore the relationship between the old and the new and the fine line between the passe and the retro. In doing so, we've raided our archive and the personal closet of our model, Plern Peeraya Pechpansri, for a bit of a personalised glamour that is both street and fashion savvy.
It's all about making the bourgeois wear into casual everyday look in this series of photos. A seemingly glamourous pair of chiffon tiered trousers can be paired with your well-traveled Converse, a simple t-shirt; and yet mock back this look with some elbow length gloves.
"Bully for you, Chilly for me..." AW2016-17's Fame is the one collection we happened to design around the inspiration of David Bowie (prior to his passing) and many elements that visually remind us of him and the glorious 80s are incorporated into the clothes - the metallic, the glitz and glam and glitter, the loud logos, the grandpa style jackets, and every kitsch thing we love about the era.
We often get mistaken for a feminine brand. Here's a little newsflash; We're not. Like the location chosen for this photo story, it's colourful but somewhat industrial. A lot of things that are interesting are made up of multi-faceted components, and often contrasting, as well. SUPERSWEET x moumi make clothes that are seemingly girlish, but the muses are so rebellious that they don't seem to fit the clothes. And that's what we like. We love the Tulle Dress over simple jeans and a t-shirt.
The same goes to the wearer's attitude - someone who's a tough cookie, who knows what she wants and stands by what she wants. She's a firm believer in her own religion that she created for herself. That's what makes her one of a kind.
One easy trick to keep items relevant is to take them out of their context, in other words, make them irrelevant to time and space. And that's the fine line that splits the passe and the retro. An elegant, couture-like skirt can be paired down with streetwear to be taken out of its usual context, it becomes unpredictable and therefore intriguing.
Daydreaming about the Empire Records. All the great things were so underrated in the 90s but we could never quite forget them. Think Alicia Silverstone and Liv Tyler from Aerosmith's "Crazy" days and you'll get the picture. This very outfit is a tribute to that particular monumental time and we have much to thank the music for.
"Be bold and the mighty forces will come to your aid," wrote Goethe. No matter what you do, always go out with a big bang. The Nova Onesie is an overstatement of silver foil print disguised in the shape of an understated jumpsuit, it's appropriate to say the Devil is in the detail, and for now, we'll let him dance and do all the dirty work.
Photography & Styling: Nitha Chokdinant and Setthawut Seangphokeaw
Model: Peeraya Pechpansri