The SUPERSWEET Shop is now closed permanently. Our clothing brand, SUPERSWEET x moumi, has undergone a big rebrand; changing its name to simply “By Moumi” - you can check out the new collection and its brand new site by heading to As for the SUPERSWEET Shop, our path has come to an end. We'd like to thank all of our customers for your generous support from the first day we had what seemed to be a silly and ambitious idea to start an online shop in 2007. 13 years later, we're singing our swan song, it's been a rollercoaster ride. Thank you, SUPERSWEET

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